top of page
  • Writer's pictureThomas Bonifield

"I Still Believe" Refuses to Quit

The coronavirus scare has closed huge numbers of movie theaters across America, but this faith-based film is still playing in some throwback venues.

Gary Sinise and K.J. Apa in a scene from "I Still Believe." Image: Kingdom Studios.

All three of the top U.S. theater chains - AMC, Regal and Cinemark - have temporarily shut down and many smaller outfits have followed suit. To top it off, at least nine states have ordered movie theaters within their borders to close until the situation with this illness abates, meaning there are precious few still up and running.

As we wrote here earlier this week, that is obviously bad news for the movie business and has prompted several big-budget films to push back their release dates. The situation is even worse for movies that recently debuted, like I Still Believe. The latest film from the Erwin Brothers, Andrew and Jon, it tells the story of Christian musician Jeremy Camp and stars K.J. Apa and Britt Robertson.

After finishing in third place at the box office on its opening weekend, the film has now been hammered by shuttered theaters. Kingdom Studios and Lionsgate, the outfits behind the picture, are not giving up though. They took to social media to announce their plan.

"You can social distance AND be inspired by #IStillBelieve. A dozen drive-in movie theaters will be showing this hope-filled true story beginning this Friday."

Going the old-school route is a creative solution...who even knew drive-in theaters were still around!? You can check this link to the movie's Instagram page to find out whether any of them are near you. Unfortunately, such a tiny number of venues will do little to stem the tide of losses that comes with shedding most of the 3,200 theaters that were playing the movie when it opened last weekend.


bottom of page