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  • Writer's pictureThomas Bonifield

"I Still Believe" Claims 3rd Place at Weekend Box Office

Updated: Mar 17, 2020

The faith-based movie turns in a good performance despite challenging circumstances related to the coronavirus.

K.J. Apa in a scene from "I Still Believe." Image: Kingdom Studios.

I Still Believe pulled in $9.1 million in its first weekend, according to The Numbers, about $1.5 million behind the leader, Onward, a cartoon from Walt Disney, and a whisker back of the new Vin Diesel movie, Bloodshot. That is a good finish for any faith-based film, though the picture fell short of estimates, which ranged between $10 and $12 million for the Friday through Sunday period.

The lower box office gross is certainly due in part to the hysteria gripping the nation right now over the coronavirus, which has closed schools, ended sports seasons and prompted travel bans. Box Office Mojo reports that the total combined revenue for the Top-10, at just $50.35 million, is the lowest for week 11 of any year since 1995. But even with slightly lower revenue than anticipated, the folks behind I Still Believe have to be pleased with the movie's second place finish and "A" rating from audience members surveyed by CinemaScore.

This is the inaugural film from the new Kingdom Studios label of Andrew Erwin and Jon Erwin, in partnership with Lionsgate, and it tells the real-life love story of Christian music star Jeremy Camp and his late wife, Melissa. The script is compelling and the Erwin Brothers' casting - which includes actors K.J. Apa and Britt Robertson in the lead roles - is particularly strong.


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