The Christian couple and former stars of "Fixer Upper" will launch their own network next year.
Chip and Joanna Gaines, who shot to fame on the HGTV hit show Fixer Upper, will now have their own cable TV network. A partnership between their home and lifestyles company, Magnolia, and Discovery, the as yet unnamed channel will kick off next summer.
It's going to replace Discovery's DIY Network and take over that outlet's 52 million home subscriber base. The channel's focus will be broad: home, wellness, design and gardening are among the areas to be covered. You'll get a double dose of the Gaines couple, too, because not only will they star in a new show, but the network will also air reruns of their old home improvement program Fixer Upper.
With a huge following of dedicated fans - they have nearly 15 million combined followers on social media - the Gaineses will no doubt deliver a ready-made audience. In an interview with USA Today, Chip explains that fans will get a more personal look at them and their lives than before.
"And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there's a more holistic story to be told here, and that's what we're going to focus on."
One of the reasons they ended Fixer Upper was because of the birth last summer of their fifth child, a son they named Crew. They are ready to get back to it now, though. As we said, the new network will debut in just over one year.