A Huge Drop at the Box Office for "Family Camp"
The third weekend in theaters saw major falloffs in both revenue and theaters for the faith-based film.
Family Camp, the inaugural feature from the Skit Guys comedy duo of Eddie James and Tommy Woodard, dropped off dramatically over the weekend, claiming 14th place overall, according to Box Office Mojo, and bringing in $227,000 from Friday through Sunday. Though it fell just three spots from the previous weekend, its revenue is down almost 75%, which is in part due to a big drop in the number of theaters showing the film: 572 now, versus 1,057 a week ago.
Tom Cruise's Top Gun sequel made an impact as well, even though it is not in the Christian genre. It debuts in the top spot at the weekend box office with $124 million, which is nearly eight times as much as the number two picture, and it's on course to challenge for the all-time top spot over the Memorial Day weekend, depending on how it does tomorrow on the actual holiday. The movie is also playing on 4,735 screens, among the most ever for any movie: in a word, it swamped virtually every other picture currently in theaters.
Family Camp - the first feature from K-LOVE Films, which is part of the company behind K-LOVE Christian radio - has nevertheless done fairly well thus far. Through three weekends, the movie's total revenue stands at nearly $3.35 million, and its theatrical run should go a bit longer, meaning that number will rise, though we're guessing it will be a challenge get to $4 million.