"Lifemark" Delivers at the Weekend Box Office
Updated: Sep 15
As a result of a strong performance by this pro-life, pro-adoption film from the Kendrick Brothers, it has doubled its planned theatrical run.
The Hollywood studios that refused to distribute Lifemark because of its message (as we wrote here) must be kicking themselves right now. Numbers for the weekend box office are in and make it clear that this movie, which stars Kirk Cameron, performed very well.
First, it delivered nearly $2.2 million from Friday through Sunday, according to The Numbers website, good enough to claim seventh place overall; that comes despite playing in just 1,531 theaters, which is far fewer than all but one other movie in the Top 10. Second, and more important still, it clearly outperformed expectations, because its originally planned limited engagement of just seven days has now been doubled to 14 days by Fathom Events, the film's distributor.
Lifemark tells the true story of a young man given up for adoption as an infant after his biological mother chose at the last minute not to abort him, enabling them to meet face-to-face nearly two decades later.