The Christian actress is now able to do just that as the Chief Content Officer at Great American Media.
Candace Cameron Bure has long been among the most outspoken Believers in Hollywood, consistently using her fame to share her Christian convictions in interviews or social media posts. The 47-year-old wife and mother of three adult children says that as she has aged, her desire has grown to also use her work to spread the Good News of the Gospel.
In an interview with The Christian Post, the former child star of Full House acknowledges that that was for a long time not the case, stating that though she has been a Believer "pretty much (her) whole life," she has not "always incorporated that in the movies and television shows" she has appeared in. Her change of heart, in fact, was part of the reason she left the Hallmark family of networks for Great American Media back in 2022, as we reported at the time.
Being the headline actress and the Chief Content Officer at the new outfit, which includes Great American Family channel and Great American Pure Flix streaming platform among other outlets, Bure is in a position to fulfill her goal as she demonstrated with her two most recent Christmas films. Both A Christmas...Present, from 2022, and My Christmas Hero - which aired last month - include significant faith elements woven into the storylines.
"...if anyone knows me on a personal level or looked me up, they would know that I'm that - I am a woman of faith. As I've gotten older, it's just something that's become so much more important to me to be able to share my faith within the movies that I produce and star in, as well."
She has a kindred spirit in the boss at Great American Media - CEO and President Bill Abbott - a fellow Christian who held a similar post at Hallmark Channel's parent company before leaving several years ago to launch the new company. He then brought over Bure and other leading actors - including several Christians like Jen Lilley and Danica McKellar - to bolster the channel's roster. Though not all of the content at Great American is Christian per se, the change has meant a lot to Bure.
"What sets our network apart is that we really focus on family, faith and country. We're incorporating a lot more faith into our movies, and that, for me as a Christian woman, has been so important."
The approach seems to be resonating with viewers as well, because Great American Media's flagship channel - Great American Family - has been the fastest growing network in U.S. cable television for 11 consecutive months.