A Box Office Milestone for "Unplanned"
Revenue for the pro-life Christian film doubles its production budget.
Through just its second weekend in release, Unplanned has brought in a total of $12.5 million. That's more than twice the $6 million it cost to make and is a very important threshold, because most Hollywood movies need to earn well over double the production budget to reach profitability.
According to preliminary figures from The Numbers, Unplanned rang up almost $3.3 million from Friday through Sunday, putting it in eighth place overall. While that is four spots lower and almost 50% less than last weekend, those are still strong data points, especially considering a superhero flick - Shazam! - and a retread horror picture - Pet Sematary - debuted this weekend at one and two, respectively, gobbling up $78 million between them.
Unplanned also benefited from a theater-count jump of more than 40% from its debut weekend. It is now showing in 1,516 theaters, which though a solid number, is still the lowest of any film in the top 10: another indicator of how strongly it has performed.
This film from the writer/director team Chuck Konzelman and Cary Solomon, the men behind the God's Not Dead franchise, tells the true story of Abby Johnson, a former abortion clinic director who became an outspoken right-to-life advocate. It stars Christian actress Ashley Bratcher in the role of Johnson.