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  • Writer's pictureThomas Bonifield

A Box Office Milestone for "Unplanned"

Revenue for the pro-life Christian film doubles its production budget.

Co-director Chuck Konzelman, Robin DeMarco and Ashley Bratcher on location during shooting of "Unplanned." Image from the film's Instagram page.

Through just its second weekend in release, Unplanned has brought in a total of $12.5 million. That's more than twice the $6 million it cost to make and is a very important threshold, because most Hollywood movies need to earn well over double the production budget to reach profitability.

According to preliminary figures from The Numbers, Unplanned rang up almost $3.3 million from Friday through Sunday, putting it in eighth place overall. While that is four spots lower and almost 50% less than last weekend, those are still strong data points, especially considering a superhero flick - Shazam! - and a retread horror picture - Pet Sematary - debuted this weekend at one and two, respectively, gobbling up $78 million between them.

Unplanned also benefited from a theater-count jump of more than 40% from its debut weekend. It is now showing in 1,516 theaters, which though a solid number, is still the lowest of any film in the top 10: another indicator of how strongly it has performed.

This film from the writer/director team Chuck Konzelman and Cary Solomon, the men behind the God's Not Dead franchise, tells the true story of Abby Johnson, a former abortion clinic director who became an outspoken right-to-life advocate. It stars Christian actress Ashley Bratcher in the role of Johnson.


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