• Thomas Bonifield

A Marketing Milestone for "Unplanned"

This pro-life Christian film is generating significant interest with its trailer.

The trailer for "Unplanned" (lower left) claims the top spot on Apple's iTunes. Image from iTunes' webpage.

Unplanned, which tells the true story of abortion clinic director-turned-pro-life advocate Abby Johnson, put out its trailer at the beginning of the month. Last night, it claimed the number one spot among the most popular trailers on Apple iTunes. And, for good measure, it has racked up 370,000 views on YouTube as well.


Written and directed by Chuck Konzelman and Cary Solomon, the men behind the God's Not Dead franchise, this faith-based film stars Christian actress Ashley Bratcher in the lead role and also features Robia Scott and Emma Elle Roberts. It was shot in secret in Oklahoma because of the contentious nature of the subject matter, but is clearly not a secret anymore.


Unplanned is due to hit theaters nationawide on March 29th. The trailer, as you will see, is moving.



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